Is it time to unlock a "reuse revolution?"
A new study suggests that switching to a reusable packaging paradigm can reduce greenhouse emissions from plastic by up to 69% – AND use up to 70% less water.
The Ellen MacArthur Foundation has just released a study on reusable packaging and how “unlocking a reuse revolution” could drastically reduce waste and greenhouse emissions from plastic by up to 69% – AND use up to 70% less water.
The study focuses on business-to-customer returnable reusable packaging systems in which customers "buy packaged products, return the packaging when finished, and then the packaging is cleaned and refilled before being sold again." It was developed with the support of the European Investment bank, national governments, reusability experts and major retailers such as Coca-Cola, PepsiCo, and Unilever.
No more throw-away plastic packaging and containers cluttering up the place? Sign me up! This seems like the kind of infrastructure and systems change that will be a hassle to implement – but once it's up and running in the community, people will love it.